Your challenge Can you help us in our journey in transforming our company into a digital company? To enable and accelerate our transformation into a digital company, we have identified a number of key capabilities to form the foundation of a Digital Transformation program with the aim to drive digital consistency and expertise across the organization. We are looking for a hands-on professional with technical data management skills in the area of digital media systems (Ad Server, DSP) and data platforms (DMP, Adobe Analytics, Data Lake, attribution tooling). This role requires a deep technical understanding of the media ecosystem and data flows within a global digital ecosystem.
You will support the global media team in building a strong advertising data infrastructure, building processes and alert mechanisms that safeguard data quality through the existing components of the ad stack chain (Ad Server, Meta-DSP, Ad Verification) including data streams into the different Analytics platforms (Adobe Analytics, Krux DMP, Hadoop, QlikView).
You work closely with the cross-channel performance team, ad-ops and agency partners to validate media data and streamline validation processes where possible, minimizing data issues in cross-channel digital media reporting.
Additionally, you educate the analyst community in getting new ad performance insights by training in the different tools from an analyst perspective.
As privacy is an important element of data handling, you support the media team with privacy impact assessments and related recommendations when needed.
Act as a single point of contact for all digital media related data questions.
Over het bedrijf
A Master degree preferably in marketing business or economics.
Minimum 3 years of experience in web analytics.
Strong analytical skills.
Excellent communication skills, fluent in English (speaking and writing skills) and strong influencing skills
Strong technical experience with building connections between advertising tools and integrating ad stack data (Ad Server, Search Bid Manager, DSP, DMP, Analytics)
Experience with the DoubleClick suite (DCM/DS/DBM), especially from a data integration and technical setup angle.
Strong experience with Adobe Analytics.
Technical experience with connecting DMPs with DSPs and other buying solutions.
Experience in technically implementing a DSP is a plus.
Experience in ad ops related tasks such as tag management and taxonomy management
Understanding of privacy legislations and GDPR
Ability to zoom in into Analytics details to find root causes, and zoom out to communicate detailed findings in an understandable way to business stakeholders.
Strong Excel skills
Experience in communicating up findings to senior audiences through Powerpoint
Excellent understanding of advertising landscape (in particular Display and Programmatic advertising), and good understanding of digital metrics and KPIs
Experience with educating / training a community
Experience with presenting, reporting and translating business objectives into metrics and measurement programs such as building dashboards and/or scorecards
Wil je meer informatie of heb je vragen over deze vacature neem dan contact op met Djamila Hagemans via email@example.com of bel 06-46928517.
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