For an ambitious, innovative, international and well renowned High-Tech company, we're looking for a global CRM & loyalty manager. The opportunity is to work in their Global M2O - Digital team to deploy and optimize multi-channel programs that support their CRM strategy and strategic initiatives across the business. You will work cross-function with the wider Marketing, Technology, Data and local market teams to enhance the customer experience across multiple channels. This role is not just about email, SMS or push. It is about using data and technology to send the right message to the right customer at the right time through the right channel (online and offline).
As a CRM Manager, you will be expected to:
Ensure the successful implementation of global cross-channel, cross-device CRM programs, using data and available technologies to optimize the customer experience
Work across teams to manage and communicate the Global CRM deployment schedule, adequately assigning resource and timescales to meet agreed business deadlines
Create an environment for testing and optimization, to deliver measurable results in terms of customer activation and retention
Drive best practice across all their CRM activity, working collaboratively with local market teams to share learnings and benchmark performance globally
Completion of the day-to-day operations of the deployment team
Management of third-party vendors, including creative agencies, implementation teams
Create dynamic content within messages for each touchpoint in the customer decision journey (CDJ)
Thorough QA and UAT of all CRM deployments prior to go-live
Align CRM plans and schedule with other teams’ activities to ensure CRM integration within wider marketing campaigns, e.g. event-calendar, delivery of new assets, etc.
Manage email deliverability - monitor and resolve issues where necessary
Ensure most efficient set-up of content templates in the platform for use across markets (multiple languages, maturity levels)
Be first line of support for users of CRM-related platform issues
Keep up-to-date with marketing and technology trends, mobile CRM, content, data, etc.
This role is for 3 months (start asap) with possible extension.
Over het bedrijf
Experis works with different clients. This client is the market leader in the High Tech industry.
To be successful in this role as global CRM & loyalty manager, you have certain characteristics. As a person you are proactive, positive, good fun, full of ideas and a helpful team member to have around. You will have the ability to get on well with the wide variety of stakeholders this job will touch and will be truly passionate about delivering excellent customer experiences through CRM.
Required skills and experience:
A minimum of 4 years’ experience of working in an operational CRM role
Experience of Salesforce, Eloqua (Oracle) or similar ESPs
Flexible and comfortable working in a change-oriented, fast-paced environment
Excellent attention to detail
Desired skills and experience:
Data-driven approach; work with the data team to develop Global CRM reporting dashboards for performance-monitoring, decision-making, and stakeholder communication
Multi-tasker (fast pace environment)
Experience of mobile CRM
Team management skills
Wil je meer informatie of heb je vragen over deze vacature neem dan contact op met Kelly Kolsteeg via email@example.com of bel 0646928531.
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Dit doen we al meer dan 30 jaar met veel plezier, succes en toewijding.