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Global CRM & Loyalty Manager Amsterdam

Global CRM & Loyalty Manager Amsterdam

Solliciteer direct
Opleidingsniveau: HBO Dienstverband: Interim Salaris: 3500 - 5000

Over de functie

For an ambitious, innovative, international and well renowned High-Tech company, we're looking for a global CRM & loyalty manager. The opportunity is to work in their Global M2O - Digital team to deploy and optimize multi-channel programs that support their CRM strategy and strategic initiatives across the business. You will work cross-function with the wider Marketing, Technology, Data and local market teams to enhance the customer experience across multiple channels. 
This role is not just about email, SMS or push. It is about using data and technology to send the right message to the right customer at the right time through the right channel (online and offline).

As a CRM Manager, you will be expected to:

  • Ensure the successful implementation of global cross-channel, cross-device CRM programs, using data and available technologies to optimize the customer experience
  • Work across teams to manage and communicate the Global CRM deployment schedule, adequately assigning resource and timescales to meet agreed business deadlines
  • Create an environment for testing and optimization, to deliver measurable results in terms of customer activation and retention
  • Drive best practice across all their CRM activity, working collaboratively with local market teams to share learnings and benchmark performance globally
  • Completion of the day-to-day operations of the deployment team
  • Management of third-party vendors, including creative agencies, implementation teams
  • Create dynamic content within messages for each touchpoint in the customer decision journey (CDJ)
  • Thorough QA and UAT of all CRM deployments prior to go-live
  • Align CRM plans and schedule with other teams’ activities to ensure CRM integration within wider marketing campaigns, e.g. event-calendar, delivery of new assets, etc.
  • Manage email deliverability - monitor and resolve issues where necessary
  • Ensure most efficient set-up of content templates in the platform for use across markets (multiple languages, maturity levels)
  • Be first line of support for users of CRM-related platform issues
  • Keep up-to-date with marketing and technology trends, mobile CRM, content, data, etc.
This role is for 3 months (start asap) with possible extension. 

Over het bedrijf

Experis works with different clients. This client is the market leader in the High Tech industry.


To be successful in this role as global CRM & loyalty manager, you have certain characteristics. As a person you are proactive, positive, good fun, full of ideas and a helpful team member to have around. You will have the ability to get on well with the wide variety of stakeholders this job will touch and will be truly passionate about delivering excellent customer experiences through CRM.

Required skills and experience:

  • A minimum of 4 years’ experience of working in an operational CRM role
  • Experience of Salesforce, Eloqua (Oracle) or similar ESPs
  • Flexible and comfortable working in a change-oriented, fast-paced environment
  • Excellent attention to detail
  • Organizational skills
  • Time management
 Desired skills and experience:
  • Data-driven approach; work with the data team to develop Global CRM reporting dashboards for performance-monitoring, decision-making, and stakeholder communication
  • Multi-tasker (fast pace environment)
  • Experience of mobile CRM
  • Team management skills


Wil je meer informatie of heb je vragen over deze vacature neem dan contact op met Kelly Kolsteeg via kelly.kolsteeg@experis.nl of bel 0646928531.


Geplaatst:04-12-2017Salaris:3500 - 5000
Specialisme:Information ManagementOpleidingsniveau:HBO
Locatie:EindhovenErvaring:3 tot 5 jaar
Salaris:3500 - 5000
Specialisme:Information Management
Ervaring:3 tot 5 jaar


Solliciteer op deze functie door hierboven op 'Solliciteer direct' te klikken. In ons sollicitatieproces is een cv verplicht maar een motivatiebrief is niet nodig.

Over Experis

Experis is onderdeel van ManpowerGroup. We bemiddelen tussen organisaties en professionals in vaste en interimbanen. Wij hebben de overtuiging dat plezier in het werk en werken vanuit persoonlijke drijfveren, leidt tot succes. Experis verbindt de ambitie van werkgevers met de talenten van professionals. Als deze samenkomen, behalen we samen een optimaal resultaat. Dit doen we al meer dan 30 jaar met veel plezier, succes en toewijding.

Experis. A different kind of talent company.