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Digitale Marketing Manager Rotterdam

Digitale Marketing Manager Rotterdam

Solliciteer direct
Opleidingsniveau: HBO Dienstverband: Interim Salaris: 3500 - 5000

Over de functie

Purpose of the role:
The digital marketing manager will help our customer to develop as a digital  company in the field of oncology by implementing our strategic customer engagement model (ICEM) with a strong focus on digital channels and associated partnership projects. You will write an integrated digital plan for oncology and will also be responsible for digitally sharing our customers ‘Patient First’efforts.     

Responsibilities:
Co-development and co-implementation of our cutomers Oncology multichannel marketing strategies for Breast Cancer and other indications in collaboration with the IDM Regional MCM team, the local in-country Marketers and the other digital XFT members.

  • Continued development of ICEM (Integrated Customer Engagement Model) for Breast Cancer in collaboration with the Regional IDM Oncology MCM specialists and measurement of the success of (digital) marketing campaigns
  • Share and gather knowledge and best practices with other BU’s and from eMCM teams above country and externally
  • Collaboration with the local Digital Project Lead (participation in working group depending on strategic focus for Oncology)
  • Intense collaboration with sales force, Marketing and Medical to enlarge the ways of customer engagement towards digital channels (e.g. Webinars, e-Learnings, etc)
  • Management of Oncology inputs and links for HCP Portal and coordination with central content creation teams.
  • Development of Rep Triggered E-mails for breast cancer and other in-line products as well as congress activities and unbranded content, where appropriate
  • Coordination of patient-related digital projects such as Apps, patient support websites
  • Follow dedicated oncology KPIs and integration of RTE and digital channels into rep reporting tools
  • Measure and report performance of campaigns, and assess against goals (ROI and KPIs)
  • Build Pfizer Oncology online presence (intergrated) in collaboration with the Partnership manager oncology
  • Responsible for managing the content creation of Patient First efforts like field meetings, collaborations with external parties and stakeholders
 

Over het bedrijf

 

Functie-eisen

  Requirements:

  • Higher education
  • At least 5 years of relevant experience in the pharmaceutical industry
  • Knowledge and experience in digital marketing
  • Experience in project management
  • Experience with process management is a pre
Competences:
  • Strategic thinking to understand business needs and translate them into clearly defined digital marketing campaigns
  • Knowledge of digital campaigns and websiteanalytics tools (e.g., Google Analytics, Omniture, Trends,…) and proven ability to produce such campaigns within corporate environments
  • Ability to collaborate in XFT, with in- and external vendors
  • Analytical skills and data-driven thinking
  • Create culture of innovation, leadership and continuous improvement
  • Accompany mind-set change towards (digital) transformation within the department
  • Process Management: Good at figuring out the processes necessary to get things done; knows how to organize people and activities; understands how to separate and combine tasks into efficient work flow; knows what to measure and how to measure it; can see opportunities for synergy and integration where others can't; can simplify complex processes; gets more out of fewer resources
  • Characteristics: Result driven, accelerator, proactive

 
 

Arbeidsvoorwaarden

Salary depending on experience

Contactinformatie

Wil je meer informatie of heb je vragen over deze vacature neem dan contact op met Djamila Hagemans via djamila.hagemans@experis.nl.

Samenvatting

Geplaatst:13-07-2018Salaris:3500 - 5000
Specialisme:SalesOpleidingsniveau:HBO
Locatie:Capelle aan den IJsselErvaring:3 tot 5 jaar
Branche:Techniek/industrieDienstverband:Interim
Geplaatst:13-07-2018
Salaris:3500 - 5000
Specialisme:Sales
Opleidingsniveau:HBO
Locatie:Capelle aan den IJssel
Ervaring:3 tot 5 jaar
Branche:Techniek/industrie
Dienstverband:Interim

Sollicitatieprocedure

Solliciteer op deze functie door hierboven op 'Solliciteer direct' te klikken. In ons sollicitatieproces is een cv verplicht maar een motivatiebrief is niet nodig.

Over Experis


Experis is onderdeel van ManpowerGroup. We bemiddelen tussen organisaties en professionals in vaste en interimbanen. Wij hebben de overtuiging dat plezier in het werk en werken vanuit persoonlijke drijfveren, leidt tot succes. Experis verbindt de ambitie van werkgevers met de talenten van professionals. Als deze samenkomen, behalen we samen een optimaal resultaat. Dit doen we al meer dan 30 jaar met veel plezier, succes en toewijding.

Experis. A different kind of talent company.

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